Lingerie brands list: where each brand is from and what it's known for
Updated: 06.11.2026
In short: Popular lingerie brands come from all over the world: Victoria's Secret, Savage X Fenty, Skims, ThirdLove and Aerie from the US, Bluebella from the UK, Hunkemöller from the Netherlands, Intimissimi and Calzedonia from Italy, and Bonds from Australia. Below is what each one is known for. Before you buy, try any piece on your own photo with AnyTry.
Lingerie brands at a glance
| Brand | From | Known for | Good for |
|---|---|---|---|
| Victoria's Secret | USA | Push-up bras, matching sets | Classic, glam lingerie |
| Savage X Fenty | USA | Bold sets, wide size and shade range | Statement, inclusive looks |
| Skims | USA | Shapewear, soft basics | Smooth everyday layers |
| ThirdLove | USA | Half-cup sizes | Finding a closer bra fit |
| Aerie | USA | Comfy bralettes, unretouched campaigns | Relaxed everyday wear |
| Bluebella | UK | Strappy, design-led lingerie | Date night, special sets |
| Hunkemöller | Netherlands | Wide range of bras and sets across Europe | Fun styles, many shapes |
| Intimissimi | Italy | Lace and silk lingerie | Elegant, feminine pieces |
| Calzedonia | Italy | Legwear and swimwear | Tights, socks, swim |
| Bonds | Australia | Cotton basics and underwear | Comfy daily essentials |
US brands
Victoria's Secret is one of the best-known lingerie names in the US, known for push-up bras, matching bra and panty sets and its Pink line. See our Victoria's Secret page.
Savage X Fenty, founded by Rihanna, is known for bold designs and a wide range of sizes and skin-tone shades. Savage X Fenty try-on.
Skims, co-founded by Kim Kardashian, is known for shapewear, smooth bras and soft loungewear. Skims try-on.
ThirdLove is known for offering half-cup sizes to help more people find a good fit. ThirdLove try-on.
Aerie, from American Eagle, is known for comfy bralettes and its body-positive campaigns. Aerie try-on.
Curious how a set from one of these brands looks on you? Try it on your photo
European brands
Bluebella is a London brand known for strappy, statement lingerie. Bluebella try-on.
Hunkemöller is a Dutch brand with many stores across Europe, known for a wide choice of bras, sets and nightwear. Hunkemöller try-on.
Intimissimi is an Italian brand known for lace and silk lingerie with a feminine look. Intimissimi try-on.
Calzedonia, also from Italy, is best known for tights, socks and swimwear. Calzedonia try-on.
Australian brands
Bonds is an Australian brand known for cotton basics, underwear and everyday bras. Bonds try-on.
How to choose a lingerie brand
- Start with your goal: everyday comfort, smooth under clothes, or something special. - Check the size range and whether the brand uses band and cup sizes or S–XL. - Read the size chart for each brand, since fit varies a lot. - Look at the fabric: cotton for daily wear, lace or satin for special sets, stretch microfiber for smooth layers.
See it on you before you buy
Lingerie on a model can look very different on your body. Upload one photo of yourself and a link or screenshot of any piece from any brand, and AnyTry shows the cut, color and coverage on you before you order. Try lingerie on your photo
FAQ
Which lingerie brands are from the US? Victoria's Secret, Savage X Fenty, Skims, ThirdLove and Aerie are all American brands.
Which lingerie brands are from Europe?
Bluebella (UK), Hunkemöller (Netherlands), and Intimissimi and Calzedonia (Italy) are popular European names.
Does AnyTry work with any lingerie brand?
You can use a link or screenshot from any shop. AnyTry shows how the piece looks on you; use the brand's size chart for sizing.